Branding concept for Weisshorn Beer. This project was created as a design showcase for a fictional beer brand, named after one of Switzerlands famous mountain peaks. The idea was to create a branding for a beer originating from the Swiss alps, and to reflect typical swiss ideals such as quality, luxury, and refined design. The branding achieves this by using the traditional swiss cross and red colours, combined with a gold finish using elements from traditional swiss papercraft. The brand is then rolled out over a variety of collateral, from bottle designs, to cans, as well as six pack packaging. Also included is some rough poster mock ups to complete the concept.