Corporate identity created for the company Sports-Pool AG. This project was a collaboration with designer Christoph Senn, former Head of Design for Zimtstern. Sports-Pool AG is a sports company formed to create and flourish with it's own brands, as well service other brands and the private labels of it's customers. The corporate design was created to reflect this "pool" of labels and different brands. The "bracket" elements were incorporated to give feeling of a group or "pool", and were then used throughout the corporate design to enclose design elements and text, for example on signage, stationary, or business cards.
Sports-Pool AG is a swiss company founded in 2011, specialising in creating contemporary sports and leisurewear under it's own brands, as well as for private labels.