Branding and identity created for the launch of the brand NOIR. The concept of the brand was to launch exclusive, luxury focused apparel items with a collection of plain black and white garments, produced using innovative high quality fabrics. A key marketing factor of the products was the use of milk-fibre fabrics, which gave many environmental and fabric quality benefits. The branding was designed with these factors in mind, symbolising the wording rising out of liquid or "milk", and with an exclusive, luxury feel.
Due to market conditions, the launch of NOIR is currently on hold.