Branding and logo design created for Helly Hansen Workwear. This project was part of a series of logos created for different work wear apparel collections for Helly Hansen, based on the ideas of nordic gods and the nordic heritage of the brand. This logo was created for the Mjolnir collection, a line of robust apparel for the modern day tradesman. Mjolnir is the name of the hammer of the nordic god, Thor, and the briefing was for a strong logo that incorporated the hammer in a modern way. The logo and hammer element were used on all products in the collection as well as for marketing, point-of-sale materials and displays.
Helly Hansen is an international sports brand originating from Norway, with a focus on highly functional sports apparel for the outdoor, sailing and active markets.