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Branding and logo design created for Helly Hansen Workwear. This project was part of a series of logos created for different work wear apparel collections for Helly Hansen, based on the ideas of nordic gods and the nordic heritage of the brand. This logo was created for the Magni collection, a line of robust apparel for the young modern tradesman. Magni is the son of the nordic god, Thor, and the logo and design are based on a wing symbol insipred by the wings of Thors helmet and nordic runes. The logo and wing element were used on all products in the collection as well as for marketing, point-of-sale materials and displays.


Helly Hansen is an international sports brand originating from Norway, with a focus on highly functional sports apparel for the outdoor, sailing and active markets.

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