A redesign of a weekly EDM for Ladbrokes. The previous EDM design was in need of an update, so a new design template was created to modernise the EDM and improve engagement with customers. The new template focused on an image and module based design, presenting engaging imagery and clear messaging in an easy to read format. The design also was very adaptable for the needs of various marketing channels and events. It was successfully rolled out and proved to be a great success with increased click- throughs and sign ups for the brand.
Originally from England, Ladbrokes is one of the world's leading sports betting and gaming companies.