Example of a project involving multiple marketing channels for Ladbrokes. This artwork was created to promote a competition run by Ladbrokes in collaboration with the Melbourne Racing Club to win a trip to the famous Kentucky Derby in the USA. The scope of the promotion meant that artworks were needed for a variety of channels including print artwork, digital banners and EDM's as well as multiple digital screens placed around the Moonee Valley racecourse itself, including the enormous screen at the finishing post. This required a variety of artwork formats and sizes, each one tailored to express the competition message and entry details.
Originally from England, Ladbrokes is one of the world's leading sports betting and gaming companies.