MOONEE VALLEY BRANDING
Creation of all branding and signage for the Ladbrokes and Moonee Valley Racecourse sponsorship. After a multi-million dollar sponsorship deal was reached between Ladbrokes and the prestigious Moonee Valley racecourse, I was tasked with creating all Ladbrokes brand signage for the race track. This was an enormous task with multiple branding solutions needed including everything from track railings, starting gates, and billboards up to grandstand signage and also a 200 metre stretch of branded road alongside the finishing straight. The newly re-branded course made it's debut for Spring Carnival 2017 to great success.
Originally from England, Ladbrokes is one of the world's leading sports betting and gaming companies.