Complete redesign of the corporate identity and branding for the swiss snow brand Belowzero. The brief called for a rework and modernisation of the exisiting Belowzero branding, while still using familiar elements to keep the heritage of the brand. Also to be addressed was the readability of the existing logo. The new logo gives a much more modern feel, improving readability and versatility of the branding. The "zero" element from the previous logo is retained, but modernised to make it less heavy in the overall branding. The new identity is incorporated through all aspects of the brand, from labelling, to packaging, website, and apparel products.
Belowzero is a swiss apparel brand, specialising in snow and sportswear apparel for winter and summer since 1991.